Google is making big changes to how visual search works. The company has introduced a new feature called Style Transfer. This update helps users find items that match their preferred look or design. It uses advanced image recognition to understand styles and suggest similar options.
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People can now take a photo of something they like and ask Google to find products with the same style. For example, if someone snaps a picture of a chair with a mid-century modern design, Google can show other furniture with that same look. This goes beyond color or shape. It focuses on the overall feel and aesthetic.
The technology behind Style Transfer analyzes textures, patterns, and design elements. It then matches them to items in online stores or image databases. This makes shopping easier and more personal. Users do not need to describe what they want in words. They just show it.
Retailers and brands also benefit. Their products become more visible when people search by style instead of keywords. This could lead to better sales and more accurate customer matches. Google says early tests show strong user interest. Many people spend less time searching and find what they like faster.
Style Transfer is now live in Google Lens and will roll out across other Google services soon. It works on both Android and iOS devices. The feature is part of Google’s larger push to make visual search smarter and more useful.
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Users do not need to do anything special to use it. Just open Google Lens, point the camera at an object, and tap the Style Transfer option. Results appear instantly with links to where items can be bought or seen up close.