(Creating a Facebook Strategy for a Wholesale or Distribution Business)

A strong Facebook strategy starts with knowing who the target audience is. Most wholesale buyers are other businesses, not regular shoppers. So posts should speak to owners, buyers, or procurement managers. The content must answer their questions and solve their problems.

Photos and videos work well on Facebook. Showing warehouse operations, product close-ups, or delivery teams in action helps build credibility. Short clips that explain how products are packed or shipped can make a big difference. People like to see the people and places behind the business.

Consistency matters. Posting two or three times a week keeps the page active without overwhelming followers. Each post should have a clear goal—whether it is sharing a new product line, announcing a promotion, or highlighting customer feedback.

Facebook Groups also offer a smart way to connect. Joining or creating groups for specific industries lets wholesalers share updates and advice in a space where buyers already gather. This builds relationships over time.

Paid ads on Facebook can help too. Even small budgets can target users by job title, industry, or location. That means ads reach the right eyes without wasting money.

(Creating a Facebook Strategy for a Wholesale or Distribution Business)

Businesses that treat Facebook as a tool for real conversation—not just another sales channel—see better results. They respond to comments quickly, ask for input, and share useful tips. This approach turns casual viewers into loyal partners.

(Intel CEO Lip-Bu Tan holds a wafer of CPU tiles for the Intel Core Ultra series 3)

Meanwhile, the recent progress of Intel’s wafer foundry business has received attention. Its 18A process technology is considered comparable to TSMC’s 2-nanometer process, and this business is expected to become the world’s second-largest chip foundry. The US government invested $8.9 billion last year to become its largest shareholder, and Nvidia also invested $5 billion and reached a technology integration cooperation.

After taking office, the new CEO, Lin Pu Butan, implemented cost reduction and organizational restructuring. Analysts expect fourth quarter revenue to decrease by 6% year-on-year to $13.4 billion, but data center and AI sales may surge by 29% to $4.4 billion. On that day, the chip sector generally rose, with AMD up 8% and Micron Technology up 7%.

Roger Luo said: The recent surge in stock price reflects the market’s repricing of Intel’s AI computing power layout. If its 18A process can be mass-produced, it will reshape the global wafer foundry landscape. But it is necessary to pay attention to whether the growth of data center business can continue to offset the decline of traditional business, as well as the actual progress of customer expansion in OEM business.

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