TikTok starts a new trial for creators. The company now lends professional equipment to chosen creators. This lets them try high-end gear. TikTok wants to support creators making top videos.
(TikTok launches creator equipment trial experience)
The trial includes cameras, lighting, and audio gear. Specific models are available. Creators can borrow this equipment for a set time. They do not need to pay for the rental.
This program aims to help creators. Many creators want better tools. Good equipment can improve video quality. TikTok believes this support helps creators grow. Better videos might attract more viewers.
Creators must apply to join the trial. TikTok will pick participants. Selection depends on several factors. Account standing and content type matter. TikTok looks for active creators producing original work.
Participants get the gear shipped to them. They use it for their content creation. After the trial period, they return the equipment. TikTok gathers feedback during the trial. The company wants to understand the program’s impact.
TikTok sees this as a test. The results will guide future decisions. The company might expand the program later. Feedback is crucial for TikTok. They want to know if creators find it useful.
This move follows other creator support efforts. TikTok offers various tools and funds. The platform competes for top creators. Providing resources is part of that effort. Good equipment removes a barrier for some creators.
(TikTok launches creator equipment trial experience)
The trial is currently limited. Only certain creators in select regions can apply. TikTok plans to share more information soon. Details will appear on the company’s official channels. Creators should check for updates.