Elon Musk reportedly considers adding monitoring technology to Twitter. Musk discussed this possibility with the Financial Times. He spoke about tools that track user activity. This happened during a recent interview.
(Musk Said He Was Considering Letting Twitter Support Monitoring Technology)
Twitter is owned by Musk. He bought the company last year. Musk has made many changes since then. Staff reductions happened. Content rules changed. The platform’s verification system altered too.
Monitoring tools can watch what users do online. They see the websites people visit. They track the apps people use. This data helps target advertising. Musk needs new revenue sources. Twitter’s ad business suffered recently. Advertisers reduced spending. They worried about content moderation changes.
Musk told the Financial Times he sees value in monitoring. He said it could be useful. He also mentioned potential problems. Users might object strongly. Privacy concerns are significant. Musk stated no final decision exists. He is still thinking about it.
Adding monitoring technology would be a major shift. Twitter currently does not track user activity outside its own app. Such tracking is common elsewhere. Many websites and apps use it. Social media rivals like Facebook use it widely.
This move could help Twitter financially. Better ad targeting might attract more advertisers. Ad prices could increase. Musk needs money to pay Twitter’s debts. Interest payments are large. The company faces financial pressure.
(Musk Said He Was Considering Letting Twitter Support Monitoring Technology)
Experts note potential backlash. Privacy advocates would likely protest. Regulators might investigate. Twitter users could leave the platform. Musk acknowledged these risks. He said the idea is just a consideration. He emphasized no plan is set. Twitter’s future direction remains uncertain under Musk’s leadership. The company continues its search for stable income.