TikTok now tests a new feature called “Video Loop”. This test aims for smoother, continuous playback of videos. Selected users globally see this feature in their app now. The goal is simple. TikTok wants viewing to feel more natural. Videos restart instantly after finishing. No gap exists. No pause happens. The user sees the video play again immediately.
(TikTok Tests “Video Loop” for Seamless Playback)
This test focuses on the user experience. TikTok believes people enjoy watching videos multiple times. Looping makes this easier. People might not need to tap replay. The app handles it automatically. This could increase watch time for creators. Viewers stay engaged longer. They see the content again without effort.
TikTok confirms the test is small. Only some accounts have access. The company gathers feedback. User reactions matter. TikTok will decide later about a full launch. Potential changes are possible. The test might adjust. TikTok might stop the feature entirely. Results guide the next steps.
(TikTok Tests “Video Loop” for Seamless Playback)
Creators see possible benefits. Their videos could get more views. Looping might boost replay counts. Viewers might share looping videos more. The seamless experience feels polished. It keeps attention on the content. This feature targets popular videos. Funny clips or music trends fit well. Viewers often watch these repeatedly. The loop function supports that habit. TikTok constantly tries new things. Improving video playback remains a key goal. This test reflects that ongoing effort.